Adidas Originals, often stylized as adidas Originals, is a brand of a line of casual and sportswear created by the German multinational corporation Adidas. Known for its iconic trefoil logo and timeless designs, Adidas Originals has become a staple in the world of fashion and athletic wear. In this article, we will delve into the history of Adidas, the origins of its name, and explore the ownership of this renowned brand.
Adidas, which originated from Germany, was founded by Adolf "Adi" Dassler in 1949. Adi Dassler, along with his brother Rudolf Dassler, initially started a shoe manufacturing company in the 1920s. However, the brothers eventually went their separate ways, leading to the creation of two distinct companies – Adidas, founded by Adi Dassler, and Puma, founded by Rudolf Dassler.
The name "Adidas" is a combination of Adi's nickname and the first three letters of his last name. This unique moniker has since become synonymous with high-quality athletic footwear and apparel. Adidas quickly gained recognition for its innovative designs and commitment to performance, attracting athletes and consumers alike.
Adidas Originals, a sub-brand of Adidas, focuses on heritage-inspired designs that pay homage to the brand's rich history. The line includes a wide range of products, including athletic shoes, t-shirts, jackets, bags, sunglasses, and other accessories. With a blend of retro aesthetics and modern trends, Adidas Originals has captured the hearts of fashion enthusiasts worldwide.
While the legacy of Adi Dassler lives on through the Adidas brand, the ownership of the company has evolved over the years. In 1989, French businessman Bernard Tapie acquired Adidas, marking a significant turning point for the brand. Tapie's tenure as the owner of Adidas was marked by financial challenges and restructuring efforts.
In 1993, Adidas was sold to a group of investors led by Robert Louis-Dreyfus, a Swiss businessman who played a key role in revitalizing the brand. Under Louis-Dreyfus's leadership, Adidas regained its competitive edge in the global market and expanded its product offerings. The brand's collaboration with designers, celebrities, and athletes further solidified its position as a cultural icon.
In 2005, Adidas acquired Reebok, a move that further strengthened its presence in the sports and lifestyle industry. The merger of these two powerhouse brands allowed Adidas to diversify its product range and reach a wider audience. With a renewed focus on innovation and sustainability, Adidas continues to push boundaries and set new standards in the world of athletic wear.
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